A fun & descriptive video created by the Shop for Japan. Is your business a Shop for Japan?

Verified cool dude Alex Grande and a talented team of other radical folks put together Shop For Japan. In 24 hours. Here’s how it works: participating business pledge a percent of this Saturday’s sales to the relief effort in Japan. The more you buy, the more they donate.
It’s the classic (RED) business model, but for local businesses. I know you can’t save the world through shopping, and that there are valid criticisms to this model. It doesn’t change the fact that the turnaround on this project’s design, development, and implementation is impressive. Good job, guys.
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Design Boom (via blogbyseeing) |
This is why we’re doing this.
A general night view taken with a longer exposure, shows destroyed houses and debris in the tsunami-damaged city of Rikuzentakata, Iwate, Japan March 22, 2011. The twin quake and tsunami disaster, Japan’s worst crisis since World War II, has now left at least 9,079 people dead and 12,645 missing, with entire communities along the northeast coast swept away. (Nicolas Asfouri/AFP/Getty Images)
